Employee Enagement” isn’t particularly a brand-new term trending in today’s work cultures. It is a prominent concept that has been encouraged by great industry thought-leaders and business owners for bringing several benefits to an organisation. And yet, the benefits of employee engagement activities are often overlooked by organisations, which results in a non-dedicated workforce and reduced productivity.
According to a study by Gallup’s State of the Global Workplace, only 15 per cent of employees are engaged globally in the workplace. This implies that the majority of the workforce from organisations around the world are unhappy with their jobs and are doing the bare minimum to get through the day. Disengaged employees cost organizations in the US around $450-550 billion each year, which is quite alarming.
What is Employee Engagement?
The general definition of Employee Engagement might differ from person to person. To put it briefly, it is a workplace tactic used to ensure that employees feel connected to their organization, work harder, bring great results and motivate co-workers to do the same. It involves conducting a series of activities on a regular basis for employees to make them feel valued, encouraged and charged towards achieving their goals for the organization. Engaged employees are relatively happier, both in their personal lives and work lives, which provides them with an edge to deliver great performances throughout the fiscal year.
Let’s discuss some of the major benefits of staff engagement that orgnaizations must consider in order to perform better overall.
Boosts Company Culture
The culture of an organization reflects its values, environment and office rituals. A healthy work culture promotes creating a trusting environment and encouraging employees to continuously grow and reinvent themselves. On the other hand, engaged employees help in keeping the company culture intact as they exemplify the culture of Employee Engagement. This is mainly because engaged employees are always striving to keep the values of an organization’s alive everyday and also encouraging their peers and co-workers to do it.
Helps Organizations Retain the Best Talent
Best performing employees are the true assets of an organization and losing such valuable employees can incur huge losses. However, if an employee isn’t actively engaged with the organization, they are 12 times more likely to quit than actively engaged employees, according to this study. This is mainly because they may not establish a strong connection with the organization, translating to less effort from their side and more desire to leave when a better offer arrives.
Moreover, even your best talents may not be truly engaged. If they no longer feel challenged and satisfied at their job, they might also leave anytime they come across a growth opportunity. Hence, implementing Employee Engagement activities is even more important to retain such talents for the betterment of the organization.
Increased Employee Satisfaction = Higher Productivity
Employees tend to work harder when they enjoy their work and know that their efforts are being valued. Incorporating Employee Engagement to increase Employee satisfaction can involve providing them with an opportunity to fulfil their goals and passion beyond company profit margins. Additionally, employees who are succeeding and feeling satisfied with their contributions to their company are naturally more likely to work with full zest, be happy to come to work each day, outperform their competition and even enjoy a perfect work-life balance.
It’s no brainer that higher productivity due to engaged employees means increased customer satisfaction. You will often find immense passion in such employees that even your customers would appreciate and notice their energy. These employees are more inclined to put in the efforts to bring in more productivity, a happier sales force, and a more credible product pitch, which in turn enhances customer satisfaction to greater levels.
Furthermore, your happy customers keep coming back, bringing in more referrals to the company, which as a result, increases the company’s profitability.
Boost Employee Engagement with HRM Suite
Employee Engagement may be influenced by many factors including workplace culture, communication standards of the organization and managerial styles and company reputation. HR professionals and managers tend to play a huge role in ensuring the success of an Employee Engagement approach. Their major responsibilities include designing proactive workplace policies and practices aimed at attracting and retaining talents within an organization.
Investing in HR Management Software such as BIZEX for implementing Employee Engagement is deemed as a viable option for organizations as compared to the traditional performance review approach, especially in today’s remote work cultures. It helps organizations understand their employees’ state of mind, and promote activities that benefit the organization and the employees. It helps HRs and managers manage and track feedback from their employees, note their achievements and draw actionable insights from employee feedback.
In a nutshell, by implementing Employee Engagement practices in their regular workflow, a business can not only ensure employee satisfaction but also attracts high performance, improved productivity, customer satisfaction and high profitability down the line.